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A traditional list of immediate “basic needs” is food (including water), shelter and clothing. Many modern lists emphasize the minimum level of consumption of “basic needs” of not just food, water, clothing and shelter, but also sanitation, education, and healthcare.

In order to understand customer needs better, it’s very important to know who your customers are. Recognizing customer needs includes deep research across your industry and asking your customers lots of specific questions. It is very important to gather in-depth details from your customers through regular communication and be sure you can deliver on their individual needs.

 

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